Name: Lydia Kerr
City: Gainesville, GA
Main Hustle: Marketing Communications Manager at Gill Marine
Side Hustle: Freelance Graphic Designer and Photographer
How did you get started?: My husband volunteered me to design wedding invitations for his brother and sister-in-law, then I designed our wedding invitations, and it took off from there! I enjoy my job in Marketing, but I missed the creative piece and started to promote myself further. Now I do branding and web design primarily, but also still work with brides periodically.
When/where do you work on your Side Hustle?: At night in our guest bedroom!
What are the challenges of your Side Hustle?: Time for sure. With a full-time job, it’s difficult to grow a business. When I get home from work, I want to spend time with my husband and our dogs, see friends, eat, sleep, and just deal with life. Definitely a lot to balance!
What are the rewards of your Side Hustle?: I’m doing what I love.
Who is your greatest supporter?: My husband!
Who/what is your greatest source of inspiration?: My grandmother. She’s a go-getter, and once she makes up her mind, she follows through, which I think is really true to my character as well.
Have you received recognition for your work? If so, please toot your horn: I was recently featured in Voyage ATL. http://voyageatl.com/interview/meet-trailblazer-lydia-kerr/
What is your dream for your Side Hustle?: To make it my full-time career!
Do you have any advice for others working on a Side Hustle?:
Promote yourself! Don’t be shy. Also pricing — it’s easy to undersell yourself if it’s not your “real job”. But it is a real job! So be confident.
Photography by Eileen Design Studio