Lydia: Graphic Designer, Photographer

Name: Lydia Kerr

Age: 23

City: Gainesville, GA

Main Hustle: Marketing Communications Manager at Gill Marine

Side Hustle: Freelance Graphic Designer and Photographer

How did you get started?: My husband volunteered me to design wedding invitations for his brother and sister-in-law, then I designed our wedding invitations, and it took off from there! I enjoy my job in Marketing, but I missed the creative piece and started to promote myself further. Now I do branding and web design primarily, but also still work with brides periodically.

When/where do you work on your Side Hustle?: At night in our guest bedroom!

What are the challenges of your Side Hustle?: Time for sure. With a full-time job, it’s difficult to grow a business. When I get home from work, I want to spend time with my husband and our dogs, see friends, eat, sleep, and just deal with life. Definitely a lot to balance!

What are the rewards of your Side Hustle?: I’m doing what I love.

Who is your greatest supporter?: My husband!

Who/what is your greatest source of inspiration?: My grandmother. She’s a go-getter, and once she makes up her mind, she follows through, which I think is really true to my character as well.

Have you received recognition for your work? If so, please toot your horn: I was recently featured in Voyage ATL.

What is your dream for your Side Hustle?: To make it my full-time career!

Do you have any advice for others working on a Side Hustle?:

Promote yourself! Don’t be shy. Also pricing — it’s easy to undersell yourself if it’s not your “real job”. But it is a real job! So be confident.

For more on Lydia and her work, check out her website, follow her on Instagram and Facebook, or reach out via email to connect or collaborate!

Photography by Eileen Design Studio


Author: virginiakinnier

Founder of Side Hustle

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