Christina: Social Media Consultant

Name: Christina Oyler

Age: 29

City: Chattanooga, Tennessee

Main Hustle: Digital Media Manager- I started my career in Advertising at Red Square Agency in Mobile, Alabama. While there I realized my attention to detail and interest in understanding people’s behaviors made media planning a good fit for me. After that I moved to New York City for three years and strategized and executed ad campaigns up to $5M for brands like Pfizer, Under Armour, Chloe, Van Cleef & Arpels, Montblanc, etc. Now I work for an agency in Chattanooga, Tennessee where I’m enjoying the Southern lifestyle again!

Side Hustle: Social Media Consultant- Chattanooga is a hub for entrepreneurs and startups who don’t have huge budgets for advertising. I’ve seen how social media can impact businesses’ bottom lines through free content (blogs, photography, videos). I work with small businesses on how to leverage social media to spread their mission and drive business!

When/where do you work on your Side Hustle?: After work and on the weekends, I work on social media. I’m a fan of 7:15 am meetings at the local juice or coffee shop for discussing client strategies.

What are the challenges of your Side Hustle?: Finding freelance teammates whose work ethic and style align with mine. Since I’m on the business side of things, I often have to rely on graphic designers, photographers, and website designers to implement my strategy!

What are the rewards of your Side Hustle?: I’ve been able to connect with so many small business owners in Chattanooga, particularly in the health & wellness industry, and I know I’m helping them reach new customers.

Who is your greatest supporter?: My boyfriend, Raffe (@raffephoto). He’s a photographer/videographer, and he encouraged me that I could take my passion of networking and helping others and make it a profitable side hustle.

Who/what is your greatest source of inspiration?: I’m a big fan of podcasts and gain a lot of inspiration listening to them throughout my day. I love learning that everyone started their business with a small idea, and you don’t have to be the smartest, richest, or most popular person in a room to make your business grow.

A few of my favorites are:
-Super Soul Conversations
-the goop podcast
-The GaryVee Audio Experience
-How I Built This
-Being Boss

Have you received recognition for your work? If so, please toot your horn below: Protege Member 2017-2018- Young Professionals of Chattanooga/ Chattanooga Chamber of Commerce: I was chosen as a member of a small, professional cohort in Chattanooga. We met with industry leaders and were able to get a glimpse into their career growth, challenges, and work/life balance.

iProspect Quarterly Value Award- Agile: The definition of hustle! I got an award at my agency in New York for being able to gracefully handle multiple clients and shift from team to team semi-effortlessly.

What is your dream for your Side Hustle?: I’d love to create my own clean beauty/lifestyle brand and use my experience marketing these brands to grow my audience.

Do you have any advice for others working on a Side Hustle?:

If you have a passion for something, see how you feel trying to make money off of it!


To learn more about Christina and her Side Hustle, follow her on Instagram or reach out via email to connect or collaborate!

Author: virginiakinnier

Founder of Side Hustle

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