Andrea: Graphic Designer, Cake Designer

Name: Andrea Gervacio

Age: 29

City: Summerville, South Carolina

Main Hustle: Tenant Services Manager at Tanger Outlets Charleston—basically I make sure all of our retailers are following the rules (like a landlord) but also coordinate marketing events and promotions to help drive traffic to our center for our retailers! It’s a lot to juggle, but I LOVE it!

Side Hustle: I am the owner and sole designer of Whipped and Kerned, a freelance cake and graphic design business. I have designed and developed brands for many local businesses/organizations and created deliciously designed cakes for many occasions. My desire to make people happy through food and design is the root of this business.

All designs, edible or not, are 100% made from scratch and always designed with the best ingredients: creativity, bold imagination, and passion!

How did you get started?: Art and design have always been a part of my life growing up. From a young age, I always knew I wanted to create things, which is why I went to the Art Institute of Charleston for my BA in Graphic Design, so the graphic design portion of Whipped & Kerned was just part of me from the get-go.

Now the cake side…I was serving tables at my boyfriend’s family restuaurant while in college and one of the cook’s and server’s birthdays was coming up—birthdays are a HUGE deal for me—so I decided that instead of picking up a cake from the store, I’d bake them something (it was a vanilla cake with cream cheese frosting and fresh fruit—one of my favorites) and try out this fondant stuff. It was SO hard that first time, but I really loved the creative aspect.

Then BOOM. Next thing I knew I was designing cakes and brand identities.

When/where do you work on your Side Hustle?:

My Main Hustle is 40% of my life, my family and friends are 60% of my life, and 20% of my life goes to Whipped & Kerned—yep, that math doesn’t add up, and that’s because even when I’m on E from my week, I chug a double-shot espresso or energy drink to muster up the energy to roll out kick-ass designs for my clients because I LOVE it and I know it means a lot to them.

As for where, I bake in my home kitchen, and I sketch/brainstorm and actually create designs just about anywhere I can bring a sketchpad/laptop 🙂

What are the rewards of your Side Hustle?: When you unveil that final product and you see their face light up—if I could just bottle that up, ugh man!

A lot of times these consultations are a lot of wild ideas and rambling, laughs, and “Does that make sense?” YES. I totally get it. I get that you really want to show everyone why this person means so much to you, that you want to show how proud you are of your graduate, or whatever milestone you’ve got going on in cake-form. And YES I completely get how much it means to finally have a design created just for you, so you can finally brag about your Side/Main Hustle.

Celebrating all these things and being a part of it—THAT’S why I do this. THAT is what makes this so rewarding.

Who is your greatest supporter?: My parents, best friends, cousins, aunts, uncles… Really EVERYONE in my life.

But mostly my boyfriend, Nick. He truly deserves an award for being the absolute best. When my wireless mouse dies and needs new batteries, I need more sugar or vanilla extract, I need to bounce ideas off of someone, I need someone to hold the backdrop for my photo, or I just need more caffeine, he’s always ready to lend a helping hand. And he’s always there to remind me WHY I’m doing this when I just feel like giving up. Nick is the REAL MVP ❤

Do you have any advice for others working on a Side Hustle?:

When you feel like you just can’t anymore, remember why you started.

Check out Andrea’s website to see some of her sweet designs, or email her to connect or collaborate!

Lydia: Graphic Designer, Photographer

Name: Lydia Kerr

Age: 23

City: Gainesville, GA

Main Hustle: Marketing Communications Manager at Gill Marine

Side Hustle: Freelance Graphic Designer and Photographer

How did you get started?: My husband volunteered me to design wedding invitations for his brother and sister-in-law, then I designed our wedding invitations, and it took off from there! I enjoy my job in Marketing, but I missed the creative piece and started to promote myself further. Now I do branding and web design primarily, but also still work with brides periodically.

When/where do you work on your Side Hustle?: At night in our guest bedroom!

What are the challenges of your Side Hustle?: Time for sure. With a full-time job, it’s difficult to grow a business. When I get home from work, I want to spend time with my husband and our dogs, see friends, eat, sleep, and just deal with life. Definitely a lot to balance!

What are the rewards of your Side Hustle?: I’m doing what I love.

Who is your greatest supporter?: My husband!

Who/what is your greatest source of inspiration?: My grandmother. She’s a go-getter, and once she makes up her mind, she follows through, which I think is really true to my character as well.

Have you received recognition for your work? If so, please toot your horn: I was recently featured in Voyage ATL. http://voyageatl.com/interview/meet-trailblazer-lydia-kerr/

What is your dream for your Side Hustle?: To make it my full-time career!

Do you have any advice for others working on a Side Hustle?:

Promote yourself! Don’t be shy. Also pricing — it’s easy to undersell yourself if it’s not your “real job”. But it is a real job! So be confident.

For more on Lydia and her work, check out her website, follow her on Instagram and Facebook, or reach out via email to connect or collaborate!

Photography by Eileen Design Studio

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Sally: Graphic Designer, Sally i Creations

Name: Sally Immel

Age: 24

City: Birmingham, Alabama

Side Hustle: Sally i Creations – Custom designs for small business logos, wedding monograms, invitations, stationary cards, Snapchat filters, huggers (or koozies for my clients outside of Mobile, AL), t-shirts, and more.

How did you get started?: I have always admired art and design but never pursued it as a real hobby until college. I majored in public relations and loved my design classes because it gave me a creative outlet and sense of relaxation. I found myself looking for new projects and challenges to push my skill set to the next level, and enjoyed designing campaign posters for SGA and invitations for sorority recruitment.

After college my friends started to ask me to design Snapchat filters and invitations for weddings and bachelorette parties, and the rest is history. Now I enjoy creating cohesive brands for small businesses and weddings to make every little detail come together.

When/where do you work?: I work after hours when I get home from my full-time job at PERITUS public relations where I create brand concepts for our clients. I love that I can work on my passion for branding both at work and as my side hustle.

What are the challenges of your Side Hustle?: One of my biggest challenges is choosing what tools and design concepts I want to study next. Since I started Sally i Creations a year ago, I know I still have a lot to learn, but that is all it is to me—a challenge. I have found that I learn something new with each project. Each design is like a puzzle to me and with design trends constantly evolving, I enjoy working on that puzzle to expand my skills.

What are the rewards of your Side Hustle?: Most of my projects are for weddings, so I find it rewarding to create a cohesive brand for the bride and groom to pull everything together from the Save the Date to cups and huggers to the Snapchat filter. Weddings are the most memorable day of a person’s life and seeing all the little details that create one unique “brand” for each couple really goes a long way.

Who is your greatest supporter?: My friends, family, and co-workers from my full-time job are all very supportive and help me to think through new ideas and encourage me to try new things.

Who/what is your greatest source of inspiration?: My greatest source of inspiration is catching up on design blogs to see what the latest branding trends are.

It also helps to listen to each client’s goals, because their ideas may be completely different from my own, and help to create the exact design they are looking for. Everyone has their own style, and it gives me an opportunity to learn something new.

What is your dream for your Side Hustle?: My dream for my side hustle is to continue to be referred to new clients and to one day be the “go-to” wedding monogram/logo designer.

Do you have any advice for others working on a Side Hustle?:

If it is something that you enjoy doing, find time to work on it everyday.

Check out Sally’s website, follow her on Instagram, or reach out via email to connect or collaborate!