Christina: Social Media Consultant

Name: Christina Oyler

Age: 29

City: Chattanooga, Tennessee

Main Hustle: Digital Media Manager- I started my career in Advertising at Red Square Agency in Mobile, Alabama. While there I realized my attention to detail and interest in understanding people’s behaviors made media planning a good fit for me. After that I moved to New York City for three years and strategized and executed ad campaigns up to $5M for brands like Pfizer, Under Armour, Chloe, Van Cleef & Arpels, Montblanc, etc. Now I work for an agency in Chattanooga, Tennessee where I’m enjoying the Southern lifestyle again!

Side Hustle: Social Media Consultant- Chattanooga is a hub for entrepreneurs and startups who don’t have huge budgets for advertising. I’ve seen how social media can impact businesses’ bottom lines through free content (blogs, photography, videos). I work with small businesses on how to leverage social media to spread their mission and drive business!

When/where do you work on your Side Hustle?: After work and on the weekends, I work on social media. I’m a fan of 7:15 am meetings at the local juice or coffee shop for discussing client strategies.

What are the challenges of your Side Hustle?: Finding freelance teammates whose work ethic and style align with mine. Since I’m on the business side of things, I often have to rely on graphic designers, photographers, and website designers to implement my strategy!

What are the rewards of your Side Hustle?: I’ve been able to connect with so many small business owners in Chattanooga, particularly in the health & wellness industry, and I know I’m helping them reach new customers.

Who is your greatest supporter?: My boyfriend, Raffe (@raffephoto). He’s a photographer/videographer, and he encouraged me that I could take my passion of networking and helping others and make it a profitable side hustle.

Who/what is your greatest source of inspiration?: I’m a big fan of podcasts and gain a lot of inspiration listening to them throughout my day. I love learning that everyone started their business with a small idea, and you don’t have to be the smartest, richest, or most popular person in a room to make your business grow.

A few of my favorites are:
-Super Soul Conversations
-the goop podcast
-The GaryVee Audio Experience
-How I Built This
-Being Boss

Have you received recognition for your work? If so, please toot your horn below: Protege Member 2017-2018- Young Professionals of Chattanooga/ Chattanooga Chamber of Commerce: I was chosen as a member of a small, professional cohort in Chattanooga. We met with industry leaders and were able to get a glimpse into their career growth, challenges, and work/life balance.

iProspect Quarterly Value Award- Agile: The definition of hustle! I got an award at my agency in New York for being able to gracefully handle multiple clients and shift from team to team semi-effortlessly.

What is your dream for your Side Hustle?: I’d love to create my own clean beauty/lifestyle brand and use my experience marketing these brands to grow my audience.

Do you have any advice for others working on a Side Hustle?:

If you have a passion for something, see how you feel trying to make money off of it!


To learn more about Christina and her Side Hustle, follow her on Instagram or reach out via email to connect or collaborate!

Fran: Health & Wellness Blogger, Social Media Manager

Name: Fran Archila

Age: 29

City: Mt Pleasant, South Carolina

Side Hustle: I’m passionate about health & wellness. I want to spread the word about nutrition and emphasize eating foods with real & natural ingredients. I’m not about calorie counting, macro tracking, or “fad diets” but believe that our population does not receive enough knowledge or education on what nutrition is and should be. I have a holistic approach to eating, as well as my lifestyle, and want to show others how we can feel our best through eating real, mostly plant-based foods and incorporate movement into our everyday lives. Although I do cook, I’m not in love with cooking, and most of my meals are made in 20 minutes or less, emphasizing eating good food doesn’t require hours of labor.

How did you get started?: Friends and coworkers have always sought me out for nutrition advice. After years of being told “I should start a blog,” I finally decided to create my own nutrition focused Instagram account January of 2017, as I embarked on my first Whole 30. From there, everything grew, as well as my interest in health. In my free time I listen to TONS of health & wellness podcasts, work out in the local community, work part time at HYLO Fitness — a boutique exercise studio based here in Mt. Pleasant– and constantly search for healthy options in our restaurant community.

When/where do you work?: I work full time at Snag as a Quality Engineer. I’ve been working in the tech industry for over 5 years now and hope to eventually switch gears into health & fitness. I also work part time for HYLO Fitness in operations and social media. (P.S. if you’re local to Charleston, you have got to check them out: free week included for new members!) Outside of that I try to keep up with my Instagram / website, as well as maintain my active social life.

What are the challenges of your Side Hustle?: Staying consistent. Between two jobs, my dog, marriage, sleep, and being social, sometimes it’s really hard to want to post a picture of what I’m eating everyday. On top of that, people like pretty images, so editing and staging your photos requires time, and sometimes you just wanna eat your food and be done! It’s also really hard to not compare yourself to other people, especially in terms of growth. At the end of the day, I want to help spread knowledge, so whether or not I have 2K followers or 200K, as long as I’m helping someone, that makes me happy. Being consistent is key.

What are the rewards of your Side Hustle?: Connecting to people with similar interests. I’ve made a ton of Instagram “friends” throughout this journey, both local to Charleston and not. I’ve also connected with tons of studios, restaurants, and other “influencers” in Charleston, and that has been amazing! It’s crazy how much connection a technology platform can bring to your life.

Who is your greatest supporter?: My husband, and one of my best friends, Daniella. They encourage me to keep doing what I’m doing. Daniella especially applauds me for being real and relatable and always gives me suggestions. She also helped design my website! I’ll also say my mother. Although she is not really active on Instagram, all my healthy habits stemmed from her beliefs.

Who/what is your greatest source of inspiration?: Helen Hall, founder of hushupandhustle is pretty inspiring. She is my next door neighbor & close friend, and I’ve watched her take her passion and build it into a successful business in a matter of months. I also admire another Instagram influencer, Austin Kitchen (rvafitfoodie), because she manages a full time job, part-time job spinning, and her Instagram that has exponentially grown, with such success and consistency.

Have you received recognition for your work? If so, please toot your horn below so we can include these details in your profile.: – Part of Charleston’s #tastemakers club
– Part of Verde’s (local salad chain in CHS), promotional team
– Asked to work part-time for HYLO Fitness
– Featured on other healthy instagram accounts in the area

What is your dream for your Side Hustle?: To have it continue to grow and be recognized as a place for healthy advice without forcing people to eat or live a certain way. I’m honestly still figuring out what direction I’d like to take with it, but for now it’s a hobby, informative, and fun!

Do you have any advice for others working on a Side Hustle?:

Be consistent, and do it with purpose! Don’t compare yourself to others because we all have something unique to contribute.


Want to learn more about Fran’s health and wellness tips? Check out her website here or follow here on Instagram here. And if you’re in the Charleston area, click here to learn more about HYLO!

Featured Image: Jennings King Photography


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